Case study Essay Example | Topics and Well Written Essays - 1750 words - 1

Case study - Essay Example Timely delivery of the products to meet the urgent customer needs is paramount over implementing innovation on the currently high demand products and services. When the company does not reach its targeted goals and objectives on time, the company may be forced to close shop. The company culture includes management’s terminating the services of employees who consistently do not meet job performance standards (Daft &Armstrong, 2008). In the same manner, the customers accept the organizational culture that companies sell products to generate profits. Customers understand the sales person’s reply to the current and future customers’ request for a lower selling price stating that the company must sell in order to recover its production costs, selling costs, and other cash outflows (Daft &Armstrong, 2008). Customer culture also includes relying on trust or agreement as well as a viable personal relationship between the organization’s employees and the current an d future customers. The company must not break the customers’ trust by delaying the delivery of the products to the market place. The company must build a personal relationship where the customer’s demands or needs are met in timely manner, without exception (Daft &Armstrong, 2008). Further, innovation of products and services must be grounded on ustomer demands and needs. The innovation must fill the customers’ continually changing needs and wants. ... Consequently, the disgruntled current and future customers may shift to buying their needs and wants from the competitors (Daft &Armstrong, 2008). Question 3. The organization must design a results-based organization structure to ensure a balance between opposing positive goals (Daft &Armstrong, 2008). The company sets standards in order to create synergy among the different goals of the company. Each department must ensure complementary achievement of the two opposing goals. Similarly each employee of every department is mandated to culturally contribute to the accomplishment of the employee’s department goals. The standards are the guidelines. However, there are certain situations in the organizational process where adjustments are required. Sometimes some customers request for certain adjustments. To please the customer, the organizational culture includes incorporating the customers’ requests to incorporate the requested adjustments to the products. Further, the org anization must design a customer-based process (Daft &Armstrong, 2008). The company must empower its line and staff employees to create a synergy between one choice and the other choice. For example, the company should implement customer-requested adjustments to allow some violations or noncompliance with certain established organizational standards. The timely adjustment reduces efficiency requirements and reduces long term effectiveness procedures. The customer may not need a product that took too long to deliver because the company prioritizes accomplishment of long term goals. The company must not eliminate efficiency procedures in order to ensure all long term effectiveness objectives are achieved.