buy custom The Relevance of Ballroom Dancing in Texas Schools essay

purchase custom The Relevance of Ballroom Dancing in Texas Schools exposition The Relevance of Ballroom Dancing in Texas Schools Traditional dance is a lot of move performed by accomplices and is appreciated both socially and seriously in front of an audience, film and TV. This sort of move is acted in an exceptionally structured huge room alluded to as a dance hall. At first, it was a social move implied for the privileged individuals from the general public. The lower class delighted in people moving a fairly non-proficient move intended for non-open execution yet ruled by an intrinsic traditions and customs instead of advancement (George Zona, 2008). Writing Review The presentation of couples dance can be followed back with the impact of cultural changes. Knowles (2009) clarifies that the move in the pattern of social moves is an appearance of the translation and reaction to the elements of the contemporary society. Gillis (2008) declares that partner dance began during the time of Renaissance (1300-1500 AD) and was well known with lords and sovereigns. Knowles (2009) bolsters this attestation when he recognizes waltz as one of the most established couples dances. The first three step dance move was acted in a dance hall with the man confronting outward from the focal point of the room and spiraling clockwise with his accomplice while moving around the dance hall floor counter-clockwise (Knowles, 2009). This move ruled the Renaissance Period. Despite what might be expected, George Zona (2008) declared that the development of three step dance was censured by strict and social pioneers for being excessively sexual in nature. Pundits contended then that the move advanced an extremely close contact between the moving accomplices alluded to as couples. Different types of moves developed like the polka and because of nullification of servitude waltz turned out to be significantly increasingly well known as individuals needed more opportunity to get away, to celebrate and to move (George Zona, 2008). The cutting edge traditional dance has been distinguished as exquisite, controlled and calm (Knowles, 2009). The Mad Hot Ballroom Program Traditional dancing has changed from a move of the princely to that which can be acted in either a social circumstance or at serious levels. Most establishments of learning have acquainted move training with their educational plan. McCutchen (2006) characterized the reason for an instructive move as to teach students in move as a work of art in the entirety of its measurements. The goal of such projects has been to teach students on the most proficient method to move and utilize imaginative procedures in learning and social cooperations. With an enthusiasm to seek after increasingly instructive yields, educationists have fused various move designs in instructive educational plan, one being the Mad Hot Ballroom program at present being actualized in Texas. This is a point by point traditional dance program propelled by Antonio Dulaine and Yvonne Marceau for New York City government funded schools. This program includes kids in rudimentary and secondary schools investigating their live s in a fairly in some cases silly point of view. Procedure Powerful Interview So as to learn the significance of Mad Hot Ballroom Program in the rudimentary and secondary schools educational plan in Texas, this paper will detail an influential meeting did on three open basic and secondary teachers. Two of the interviewees are move educators while the other is a socials and strict examinations instructor. Four arrangements of directional inquiries framed a premise of the meeting as laid out underneath. What is your conclusion on the Mad Hot Ballroom marvel in instructive procedure? Do you bolster its consideration in the rudimentary and secondary schools educational program in Texas? In what ways will the presentation of the Mad Hot Ballroom in the rudimentary and secondary schools in Texas influence our kids? What are a portion of the proposals that the educational plan ought to receive while executing the Mad Hot Ballroom program? Inquiries Questions Guide This meeting and principally the inquiries were coordinated by the Antonio and Yvonne declarations on the significance of Mad Hot Ballroom consideration in the rudimentary and secondary schools educational program. All the interviewees were expertly prepared educators and workers of three distinctive basic and secondary schools in Texas. Decisively, two were from various secondary schools while the different strict and social investigations educator was from an open grade school. Discoveries of the Interview Physical and Mental Development The open grade teacher contends that thugh Mad Hot Ballroom advances physical and mental improvement in kids in her school, there is a worry on its ethical quality as the exhibition advances an excessive amount of accomplice closeness. She prominently contends that the utilization of visual workmanship in learning is significant in that it opens a students possibilities and minds. Pircat (2006) affirms that the utilization of visuals in workmanship training stresses the possibility in a student because of the express consideration, cross examination and the psychological development of the visual articles and encounters it transfers. Hence, the consideration of craftsmanship and move in the educational plan would help advance adapting particularly in the elements of culture, ethnicity, sexual orientation and religion. The instructor anyway takes note of that Mad Hot Ballroom program, so as to be fruitful, should just remember socially applicable substance with expanded consideration for the contemporary society. Knowles (2009) upheld the incorporation of socially significant substance contending that it would upgrade investigation in study hall conversations and school assignments. Pircat (2006) summed up the job of workmanship and explicitly partner dance as stiring the researchers body through the combination of the savvy and exotic measurements to academic portrayals. Building Self Esteem and Confidence Hot Ballroom Dance is recognized continuously interviewee - a secondary school move instructor as building up various points of view in a person. These points of view create from the capacity to ace the systematized advances and styles and coordinate them to both social and recreational angles. Picart (2006) clarifies this viewpoint through the examination of the adjustment of the bodies, abilities and styles in a Ballroom move. The educator depicts the adjustment as adhering and inspiring to students henceforth fabricating the students fearlessness and regard. Marion (2008) elucidates that the students self-assurance blooms as they figure out how to fox run and tango during the move. Truth be told, as indicated by the move educator Mad Hot Ballroom move has provoking advances and the capacity to pick up something students never envisioned they could perform upgrades fearlessness in itself. Infotainment Moving is likewise a type of infotainment. The move instructor demonstrates that move tends to refine the habits and practices of youthful ones out of a somewhat engaging way. Aldrich (1991) views moving as an utility depicting it as the most charming of every single human diversion. In this way, the presentation of distraught hot dance hall program in learning establishments in Texas would make learning pleasant and sprightly. The move educator comments that its presentation in the educational plan would oust misery coming about because of daylong examinations among students and cheer their night hours with great sensations. Improvement of Learners Potentials The third interviewee says that Mad Hot Ballroom creates students possibilities. At the point when such capacities are distinguished at rudimentary and secondary school level then they can be supported to more noteworthy levels. Traditional dancing has been now alluded to as a profoundly serious move. Gillis (2008) alludes to the serious moving as Dance Sport and distinguishes it as regular on network shows. Subsequently promising the young people to move while still in schools upgrades innovativeness and specialization. Improvement in Physical Education Gillis (2008) further contends that this sort of program may increment physical action for young people while they are in school. The jobs of physical instruction in a kid advancement are various. For example, as per McCutchen (2006) it offers a viable substance for the turn of events and energy about stylish qualities. Move in itself offers tasteful training which is significant for a people social and excellence appreciation. Besides, the interviewee validates that move would likewise effectively offer masterful qualities. This contention is bolstered by McCutchen (2006) when she shows that among every physical action it is just move that is represented by the capacity to offer emblematic expressions to make meaning. At long last, Mad Hot Dance would empower the students to gain control, coordination and adaptability being used of the body to keep up adaptability and to create quality. This would give an opening in wellbeing instruction and thusly diminish weight and different diseases brought about by absence of physical training. The association of physical training educators, instructors and young people expands the physical action and enthusiasm for the students who may later play out the move at home with their folks and kin. The move educator detailed a more focus level among the students after the usage of the move program. Acknowledgment and Appreciation of Gender Roles Another part of partner dance is its thankfulness for sexual orientation and learning of sex jobs. The way that this move is performed by two or three gives it a vantage for adolescents to value the job of sexual orientation in their turn of events. It gives a chance to channel studio societies from social directions particularly with respect to sexual orientation and to implant these societies in their ordinary lives. Marion (2008) clarifies that students are offered chance to proceed as both same sex and blend sex couples accordingly empowering them to mirror the effect of sexual orientation in instructive exercises. She further outline this contention through the way wherein young men are told to hold or lead their young lady accomplices while young ladies are instructed to be detached and accommodating as a portion of the gendered characters ba

School Workload and Sleep Deprivation in Adolescent Tardiness Research Paper

School Workload and Sleep Deprivation in Adolescent Tardiness - Research Paper Example Student’s Study Time and Their Homework Problem (Zuzanek, 2008) investigates the students’ remaining tasks at hand, its socioeconomics, patterns, and its own ramifications for the student’s prosperity. The examination investigates the relationship of the examination time the understudies spend (both at school and at home) and the alleged â€Å"homework problem† raised by North Americans. It is intriguing to know from the investigation the potential purposes for lateness identified with the time spent by understudies at school, however no immediate examination was expressed in this investigation between school outstanding burden and lateness. This ought to give an ambiguous comprehension on what may an understudy encountering substantial school remaining task at hand for them to consider being late in classes. Both autonomous (study time) and ward (â€Å"homework problem†) factors utilized in this examination are comprehensively characterized, howeve r may give significant data to this paper. The members in this examination utilized time journals modified with â€Å"beeper self-reports† wherein they log their action, its significance and intrigue, their area, individuals around them, influence, sentiments of time pressure, eagerness to do whatever else, and will happen when they were motioned by the â€Å"beep†. ... This examination estimated the student’s study time (additionally in correlation with different nations) and the determinants of what was called â€Å"homework problem†. In any case, the article didn't further talk about the â€Å"class time problem† regardless of whether it makes reference to its more noteworthy earnestness than â€Å"homework problem† in when understudies like to do whatever else; maybe it is now past the focal point of the paper. Psychosocial Aspects of Truancy in Early Adolescence (Nielsen and Gerber, 1979) explored the parts of truancy among the chose 33 truants inside those people, their families, their friends, and their teachers and directors. The autonomous factors are the psychosocial perspectives while the reliant variable is truancy. This investigation presents an intriguing idea of truancy, for regardless of whether it is an alternate idea from lateness, it has a typical comparability: the previous talks about nonattendance fr om school as far as school days while the last arrangements with the nonappearance from school as far as school minutes or hours. Alert must be practiced not to think about lateness as a less hurtful type of truancy, as these ideas are seen to be totally extraordinary, as truancy is likely purposeful while most instances of lateness isn't, however understudies loathed their propensity for being truant. This investigation utilized various strategies in extricating the psychosocial parts of truancy, in particular meeting to the truants and school managers, examination of the school information of the frequencies of truancy, grades, test scores and attendances of the truants under investigation. The example truants were booked for talk with utilizing a 60-hour and a half

Strengths and weaknesses of policy cycles Essay

Strengths and weaknesses of policy cycles Essay Definition of the policy If to define the term of policy, we can say its not only those things that a government must do for the country or not. The policy could be defined as actions made by the government to reach some certain goals. These actions usually consist of thoughts and moving to actions, and finally they are ended with a certain solution. If the policy process occurs problems, it means that a policy cycle is not effective in reaching its goals. Its obviously that any politic cycle has its benefits and weaknesses. Strong sides of policy cycle The policy cycles strength is based on its stages. Each of such phases allows politicians to define problems, analyze the situation and select the most suitable strategy. Each stage of policy cycle is bright and clear, so for a good politician its easy to understand what decision they should make. Here are main stages of a typical policy cycle: Agenda setting period â€" when a policy maker analyzes problems of society that need to be government intervention. Making decision stage â€" when a policy maker realizes what decisions should be made for solving the problems that were found on the first stage. Implementation of policy â€" when all decisions that were made on the second stages, are provided into reality. Each of these phases allows the policy maker to see, revise and analyze if each and every stage was made right or wrong. Weak sides of policy cycle Apart from benefits, any policy cycle has its weak sides. First of all, its very hard to generate a decision when there are a lot of participants with different views. Its obviously that political leaders cannot be totally independent because they bring the politician party goals that are not always match with their own views. Sometimes debates between politician views can be so much intensive, that politicians are unable to finish the cycle with a clear decision. Needless to say that there are many people with different point of views are included into policy process, so they all may have different understanding of how to solve the problem. Of course this can slow down the process of making a decision. Thats why its also important to understand behavior and interaction of these different politicians, apart from stages. Another important thing is policy urgency, sometimes its quite important to make a decision very fast, without going through all stages of policy cycle. So, it means that the policy cycle is not a necessary thing for each and every situation.

Hlt 362 Exercise 36 Essay - 839 Words

Exercise 36 1. The researchers found a significant difference between the two groups (control and treatment) for change in mobility of the women with osteoarthritis (OA) over 12 weeks with the results of F(1, 22) = 9.619, p = 0.005. Discuss each aspect of these results. The F-value is high enough at the 5% level of significance to suggest a significant difference between the control and treatment groups. The p-value 0.005 lt; 0.05 hence this suggests a rejection of the null hypothesis, meaning that the control and treatment groups are found to be different. 2. State the null hypothesis for the Baird and Sands (2004) study that focuses on the effect of the GI with PMR treatment on patients’ mobility level. Should the null†¦show more content†¦6. Can ANOVA be used to test proposed relationships or predicted correlations between variables in a single group? Provide a rationale for your answer. Yes this is one of the main functions of the ANOVA -- to say whether or not there exists a relationship or correlation between groups. Normally, if the p-value is less than the significance level there is a difference between the groups, and if the p-value is larger than the significance level there is no difference between the groups. 7. If a study had a result of F(2, 147) = 4.56, p = 0.003, how many groups were in the study, and what was the sample size? If K = number of groups in the study, and df = K - 1 then K = df+1 = 2+1 = 3. So there are 3 groups in the study. There are N - K number of participants so N = K+147 = 3+147 = 150 participants. 8. The researchers state that the sample for their study was 28 women with a diagnosis of OA, and that 18 were randomly assigned to the intervention group and 10 were randomly assigned to the control group. Discuss the study strengths and/or weaknesses in this statement. In my opinion, I would like to see a larger sample size. But I agree with the choice to put more participants into the intervention group rather than the control group. That is because I would be more interested in the results from the intervention group so a larger sample is appropriate, but there is still enough in the control group to playShow MoreRelatedEssay on Exercise 11 161073 Words   |  5 PagesName:SALYYOHANNAN________________________________________ Class HLT-362V______________________ Date:11/16/2014______________________________________________ EXERCISE-11 1) What demographic variables were measured at least at the interval level of measurement Education is measured at the interval scales because the data is measured on specific intervals, and grades of education. 2) What statistics were used to describe the length of labor in this study? Were these appropriate? Length

Analysis Of Othello By William Shakespeare - 816 Words

Tristan Le Mrs. Bell Eng. 1 Pre-I.B. 05 April 2015 Self-Confidence In the book, Othello, by William Shakespeare, the author expresses that without self-confidence a person cannot truly grow emotionally. He shows this theme throughout the book by giving Othello, the main character, the trait of low self-confidence. After the main antagonist Iago pushes Othello to his limits this trait turns out to be fatal and leads to the downfall and death of Othello. A small contribution to his low self-confidence is race, because he is black he doesn’t fit into his society. As a high ranking general in the Venetian army, he is very well respected for his military prowess, Towards the beginning of the book, Othello is called racial slurs by Iago such†¦show more content†¦The most prominent cause of Othello’s low self-confidence is displayed in his uncertainty in his love for Desdemona. At the beginning of the book, Othello was quite self-confident about himself saying that, â€Å"I won his daughter† (1.3.111). He is obviously so conf ident that he is able to say it outright in front of Brabantio; he even goes as far as saying, â€Å"Send for the lady to the Sagittary and let her speak of me before her father† (1.3.135-36), as if he knows for certain that she will confess to him as well. He also exclaims later in the book that, â€Å"I had been happy if the general camp, pioneers and all, had tasted her sweet body† (3.3.397-98), referring to the fact that his self-confidence was so high that it wouldn’t matter to him if everybody in the camp had sex with her; he would still know that she loves him. As the story moves on it comes to show that Othello gradually loses self-confidence. In Act 3 Scene 3, Iago first plants his seeds of doubt into Othello through lies that he tells him. He tries to paint the picture that Desdemona and Cassio are having affairs even though he has no proof to show for it. After Othello shows that he doesn’t buy into this, Iago adds in that, â€Å"She did decei ve her father, marrying you† (3.3.238), trying to hint that if she could trick her own father that she could fool him also. This leads to Othello stating, â€Å"Set on thy wife to observe† (3.3.281), meaning that he wants

Early Civilizations Free Essays

Early Civilizations HUMA215-1205A-32 Topics in Cultural Studies Unit 1 Discussion Board Shannon Sullivan There were many different forces that have contributed to the cultural makeup of early civilization. The beginning of human culture predates back to thousands of years which can be seen through evidence that has been discovered. This evidence that was left behind by the earliest of humans is found by cave paintings that helped to understand how these prehistoric individuals lived and survived in their everyday life. We will write a custom essay sample on Early Civilizations or any similar topic only for you Order Now One aspect that contributed to the cultural makeup is from geographical areas from where these early humans lived. The geographical region determined what their main focus was when it came to agriculture, hunting, trade and religion. The availability of these natural resources would affect the kinds of houses they lived in, the types of weapons and tools they used, the food they ate and the type of containers they used to store food and supplies (Trigger, 2003). A number of social issues occurred because of this cultural makeup. These issues were the cause of war and conflicts between many of these early humans. One of the factors that caused social problems was a result of different spiritual and religious beliefs. Others factors were political, economic and the development of one’s social class. Since early civilization started, humans lived successfully in small hunting and gathering tribes. This was the dominant way of life until agriculture began to gradually replace hunting and gathering of necessities such as food, clothing and homes which was some of the main cultural influences on early civilizations (All World History for Us, n. d. ). Revisionist history can be bad. The problem with revisionist history is that it usually is written by someone who has a curriculum that they want to publicize. Most of this comes from inaccurate information from an unbiased viewpoint. Their minds tend to be made up prior to looking at the facts. This results in choosing facts that support their viewpoint and ignoring facts that disprove their predetermined ideas. Another problem with revisionist history is that it tends to judge people, cultures and experiences in the past by the values, ethics and morals of today’s society. People in the past lived with the knowledge, superstitions, values and ethics of their day and should be studied to find the correct information. The only good thing about revisionist history is when the correct information has been given. All World History for Us. (n. d. ). Farming and the Emergence of Complex Societies. Retrieved from http://worldhistoryforusall. sdsu. edu/eras/era3. php Trigger, B. G. (2003). Understanding Early Cilivizations. Retrieved from http://catdir. loc. gov/catdir/samples/cam034/2002074052. pdf How to cite Early Civilizations, Essay examples

Travelling Is a Part of Education free essay sample

In the past, travel was considered an essential part of education. Poets and writers realized the value of travel and went out to other countries in search of knowledge. A man’s education was not completed until he had visited foreign lands. That travel broadens the mind cannot be denied. Those who remain within the confines of their homes are cut off from the outside world. As a result, they develop a narrow outlook on life. But those who travel come into contact with various types of people whose ways of life are completely different from theirs.They see things with their own eyes and have a better understanding of the affairs of the world. The impressions that they receive while they travel remain fresh in their minds for many years, and all false impressions and ideas are removed from their minds. Thus, they are able to see things in their proper perspective and make correct judgments and decisions. We will write a custom essay sample on Travelling Is a Part of Education or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page And being able to make correct decisions is a valuable part of education. It is argued, however, that the presence of the great variety of books, newspaper, the radio and television today obviates the need for travel to acquire knowledge.One would study in the comfort and privacy of one’s own home and absorb all the knowledge that one desires. But there are many things which books cannot describe effectively. For example, the love and respect people in other lands have for us and the natural beauty of the various parts or the world cannot be described properly in words. They have to be seen and felt. Besides, not all can understand everything that they read about people away from their homes. To such people, especially, travel is an important means of education. Of course, travel involves time and money which most people cannot afford.But the value of travel as a means of education is so great that time and money spent on travel are not a waste of effort. ? People travel not only to see things but also to meet and learn about other people in other lands. As we travel, we see a variety of things. They are the hills, valleys, jungles, lowlands, rivers and many other things that nature has created. These are indeed very beautiful things to observe. The lakes and waterfalls, for example, that we see are some of the most beautiful things that have been created by nature to beautify the world. Looking at these things we improve our knowledge of Geography of places in the world.

IBM Dell Companies Overview

IBM Dell Companies Overview IBM endeavors to prepare a common size financial statement with the common size being on the total of each side of the accounting equation. On the income statement, each item is expressed as a percentage of net sales. This helps evaluate internal make up of financial statements (Forbes, 2011). The purpose of this type of accounting is to evaluate financial statement accounts across companies.Advertising We will write a custom report sample on IBM Dell Companies’ Overview specifically for you for only $16.05 $11/page Learn More Over the years, IBM has witnessed an increase in its major revenue, indicating an increment in comparison to Dell. This could be attributed to the fact that IBM focuses mostly on major companies. Additionally, the company invests in IBM’s five major business services, namely: Global Technology Services, Global Business Services, Software, Systems and Technology, and Global Financing. Global Technology services are the ma in income generators, most notably in 2010, and attracted a total of 39% of the company’s total revenue (Forbes, 2011). Software on the other hand accounts for the pre-tax income. The most notable IBM’s software products are Tivoli, Lotus and Rational. Its research and development team has continually endeavored to provide the company with the best information as regards the markets of its products (Forbes, 2011). This is arguably true as IBM’s mainframes have over the years been in the market and still present a profitable products line for the business, in addition to other personal computers and servers. In the information technology firms, IBM is still ranked high and is listed in Fortune magazine as among the world’s most admired companies. One of its most identifying characteristic has been the zeal to invest in low-margin business; for instance the personal computer division that was later sold to Lenovo group and later focusing on more high-value products and services. Its most valuable expense in 2010 was the purchase of Netezza at $1.7 billion (Forbes, 2011). Dell has not been doing badly either, although its revenue is far behind IBM’s. Its philosophy of actively managing demand in real time and selling what is has in its stores has ensured that the company soar to greater heights. If it relied on what it wants to sell, the company would have witnessed low profit margins than recorded (Dell, 2011).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Its success is further promoted by the fact that Dell’s customers are mostly the high-end buyers who adopt new technology, often making the market adopt new product life-cycle transitions (Dell, 2011). Its profit margins have risen steadily and more funds have been directed into research and development for the innovation of more features. Additionally, its operat ing expenses have been on the rise perhaps an attribute of the global crisis that initially affected the market of all products. The company’s manufacturing system has concentrated on the building products place orders, working closely with its major suppliers while concentrating more on consumer research to realize a flexible system. Most if its funds have thus been directed into research and development. The earnings from the shares cannot really account for much of the company’s income. Thus it is agreed that the forecast accuracy in Dell could be around 70-75%, attributable to its careful accounts selection (Dell, 2011). The company’s management has over the years focused on the high-end products with a more prolonged shelf-life. This, however, is mostly applied when the consumer market is highly unpredictable. Of the two companies, IBM is more successful and somewhat unpredictable in its development of new technologies. References Dell (2011). Financial rep orts. Retrieved from https://www.dell.com/en-us Forbes (2011). International Business Machines, Income Statement (NYSE:IBM). Retrieved from https://www.forbes.com/companies/ibm/#25deaead39c4Advertising We will write a custom report sample on IBM Dell Companies’ Overview specifically for you for only $16.05 $11/page Learn More

John Buford in the Civil War

John Buford in the Civil War Major General John Buford was a noted cavalry officer in the Union Army during the Civil War. Though from a slave-holding family in Kentucky, he elected to remain loyal to the Union when fighting began in 1861. Buford distinguished himself at the Second Battle of Manassas and later held several important cavalry positions in the Army of the Potomac. He is best remembered for the role he played during the early phases of the Battle of Gettysburg. Arriving in the town, his division held critical high ground north and ensured that the Army of the Potomac possessed the critical hills south of Gettysburg. Early Life John Buford was born March 4, 1826, near Versailles, KY and was the first son of John and Anne Bannister Buford. In 1835, his mother died from cholera and the family moved to Rock Island, IL. Descended from a long line of military men, the young Buford soon proved himself a skilled rider and a gifted marksmen. At the age of fifteen, he traveled to Cincinnati to work with his older half-brother on an Army Corps of Engineers project on the Licking River. While there, he attended Cincinnati College before expressing a desire to attend West Point. After year at Knox College, he was accepted to the academy in 1844. Fast Facts: Major General John Buford Rank: GeneralService: US/Union ArmyNickname: Old SteadfastBorn: March 4, 1826 in Woodford County, KYDied: December 16, 1863 in Washington, DCParents: John and Anne Bannister BufordSpouse: Martha (Pattie) McDowell DukeConflicts: Civil WarKnown For: Battle of Antietam, Battle of Fredericksburg, Battle of Chancellorsville, Brandy Station, and Battle of Gettysburg. Becoming a Soldier Arriving at West Point, Buford proved himself a competent and determined student. Pressing through the course of study, he graduated 16th of 38 in the Class of 1848. Requesting service in the cavalry, Buford was commissioned into the First Dragoons as a brevet second lieutenant. His stay with the regiment was brief as he was soon transferred to the newly-formed Second Dragoons in 1849. Serving on the frontier, Buford took part in several campaigns against the Indians and was appointed regimental quartermaster in 1855. The following year he distinguished himself at the Battle of Ash Hollow against the Sioux. After aiding in peace-keeping efforts during the Bleeding Kansas crisis, Buford took part in the Mormon Expedition under Colonel Albert S. Johnston. Posted to Fort Crittenden, UT in 1859, Buford, now a captain, studied the works of military theorists, such as John Watts de Peyster, who advocated for replacing the traditional line of battle with the skirmish line. He also became an adherent of the belief that cavalry should fight dismounted as mobile infantry rather than charge into battle. Buford was still at Fort Crittenden in 1861 when the Pony Express brought word of the attack on Fort Sumter. The Civil War Begins With the beginning of the Civil War, Buford was approached by the Governor of Kentucky regarding taking a commission to fight for the South. Though from a slave-holding family, Buford believed his duty was to the United States and flatly refused. Traveling east with his regiment, he reached Washington, DC and was appointed assistant inspector general with the rank of major in November 1861. Buford remained in this backwater post until Major General John Pope, a friend from the prewar army, rescued him in June 1862. Promoted to brigadier general, Buford was given command of the II Corps Cavalry Brigade in Popes Army of Virginia. That August, Buford was one of a few Union officers to distinguish themselves during the Second Manassas Campaign. In the weeks leading to the battle, Buford provided Pope with timely and vital intelligence. On August 30, as Union forces were collapsing at Second Manassas, Buford led his men in a desperate fight at Lewis Ford to buy Pope time to retreat. Personally leading a charge forward, he was wounded in the knee by a spent bullet. Though painful, it was not a serious injury.​​​ Army of the Potomac While he recovered, Buford was named Chief of Cavalry for Major General George McClellans Army of the Potomac. A largely administrative position, he was in this capacity at the Battle of Antietam in September 1862. Kept in his post by Major General Ambrose Burnside he was present at the Battle of Fredericksburg on December 13. In the wake of the defeat, Burnside was relieved and Major General Joseph Hooker took command of the army. Returning Buford to the field, Hooker gave him command of the Reserve Brigade, 1st Division, Cavalry Corps. Buford first saw action in his new command during the Chancellorsville Campaign as part Major General George Stonemans raid into Confederate territory. Though the raid itself failed to achieve its objectives, Buford performed well. A hands-on commander, Buford was often found near the front lines encouraging his men. Old Steadfast Recognized as one of the top cavalry commanders in either army, his comrades referred to him as Old Steadfast. With Stonemans failure, Hooker relieved the cavalry commander. While he considered the reliable, quiet Buford for the post, he instead selected the flashier Major General Alfred Pleasonton. Hooker later stated that he felt that made a mistake in overlooking Buford. As part of the reorganization of the Cavalry Corps, Buford was given command of the 1st Division. In this role, he commanded the right wing of Pleasontons attack on Major General J.E.B. Stuarts Confederate cavalry at Brandy Station on June 9, 1863. In a day-long fight, Bufords men succeeded in driving back the enemy before Pleasonton ordered a general withdrawal. In the following weeks, Bufords division provided key intelligence regarding Confederate movements north and frequently clashed with Confederate cavalry. Gettysburg Entering Gettysburg, PA on June 30, Buford realized that the high ground south of the town would be key in any battle fought in the area. Knowing that any combat involving his division would be a delaying action, he dismounted and posted his troopers on the low ridges north and northwest of town with the goal of buying time for the army to come up and occupy the heights. Attacked the next morning by Confederate forces, his outnumbered men fought a two and half hour holding action which allowed for Major General John Reynolds I Corps to arrive on the field. As the infantry took over the fight, Bufords men covered their flanks. On July 2, Bufords division patrolled the southern part of the battlefield before being withdrawn by Pleasanton. Bufords keen eye for terrain and tactical awareness on July 1 secured for the Union the position from which they would win the Battle of Gettysburg and turn the tide of the war. In the days following the Union victory, Bufords men pursued General Robert E. Lees army south as it withdrew to Virginia. Final Months Though only 37, Bufords relentless style of command was hard on his body and by mid-1863 he suffered severely from rheumatism. Though he frequently needed assistance mounting his horse, he often remained in the saddle all day. Buford continued to effectively lead the 1st Division through the fall and the inconclusive Union campaigns at Bristoe and Mine Run. On November 20, Buford was forced to leave the field due to an increasingly severe case of typhoid. This forced him to turn down an offer from Major General William Rosecrans to take over the Army of the Cumberlands cavalry. Traveling to Washington, Buford stayed at the home of George Stoneman. With his condition worsening, his former commander appealed to President Abraham Lincoln for a deathbed promotion to major general. Lincoln agreed and Buford was informed in his final hours. Around 2:00 PM on December 16, Buford died in the arms of his aide Captain Myles Keogh. Following a memorial service in Washington on December 20, Bufords body was transported to West Point for burial. Beloved by his men, the members of his former division contributed to have a large obelisk built over his grave in 1865.

How to increase customers commitment and loyalty to the products Research Paper

How to increase customers commitment and loyalty to the products - Research Paper Example Commitment, as Jones et al. outline, has some specific characteristics. First of all, it is targeted – a person can be committed to different things, including company’s product or the company itself. The subject of the commitment is, thus, what connects an individual with the organization through the person’s psychological attachment. Secondly, commitment may take different forms. Among them are affective, normative and continuance commitment. Each type of commitment has a different psychological basis. Finally, each of the three types of commitment generates â€Å"different effects on various relationship-related outcomes†. This means that, depending on which type of commitment a customer experiences, the individual is more or less likely to be willing to maintain the relationship with the subject of commitment. Similarly, the type of commitment determines how loyal that individual is to the brand or company, and how likely he or she is to abandon the br and or company. Affective commitment, according to Gruen, Summers and Acito can be defined as a degree of customer’s psychological attachment to the commitment target. This type of commitment is based on customer’s positive feelings towards the subject of commitment and is a predictor of such responses as advocacy, co-production, willingness to pay more, as well as the number of purchased items. Therefore, in order to build affective commitment of a customer the company has to make sure its brand, product or service evokes positive associations. Such positive associations can be supported by good company image, its CSR activities, or simply well-designed advertising campaign. Normative commitment is based on person’s feeling of being obliged to the subject of commitment. This feeling is usually evoked by certain social norms and social pressure for acting in a certain manner. Feeling obliged, the customer is more willing to help the company by means of, for instance, paying more for its product, helping in some way or recommending the product to others, thus also helping the organization. This type of commitment is more appropriate for organizations that are able to devote their resources to serving some positive social projects. For instance, a company might tell that it will send part from the received revenue to hungry children of Africa. In this situation an individual might choose this particular company to buy from because he or she feels obliged to help the children. Continuance commitment is based on â€Å"perceived costs associated with terminating the relationship† (Jones et al. 2010, 24). If, for instance, there are no alternatives to some product, or the customer has already invested much into certain company, the customer may feel continuance commitment. The cost of switching to another brand (product, company, etc.) is considered by such a client to be too high. In comparison to emotional affective and moral normative commitment, conti nuance commitment is the most rational form of commitment. Continuance comm

Case study Essay Example | Topics and Well Written Essays - 1750 words - 1

Case study - Essay Example Timely delivery of the products to meet the urgent customer needs is paramount over implementing innovation on the currently high demand products and services. When the company does not reach its targeted goals and objectives on time, the company may be forced to close shop. The company culture includes management’s terminating the services of employees who consistently do not meet job performance standards (Daft &Armstrong, 2008). In the same manner, the customers accept the organizational culture that companies sell products to generate profits. Customers understand the sales person’s reply to the current and future customers’ request for a lower selling price stating that the company must sell in order to recover its production costs, selling costs, and other cash outflows (Daft &Armstrong, 2008). Customer culture also includes relying on trust or agreement as well as a viable personal relationship between the organization’s employees and the current an d future customers. The company must not break the customers’ trust by delaying the delivery of the products to the market place. The company must build a personal relationship where the customer’s demands or needs are met in timely manner, without exception (Daft &Armstrong, 2008). Further, innovation of products and services must be grounded on ustomer demands and needs. The innovation must fill the customers’ continually changing needs and wants. ... Consequently, the disgruntled current and future customers may shift to buying their needs and wants from the competitors (Daft &Armstrong, 2008). Question 3. The organization must design a results-based organization structure to ensure a balance between opposing positive goals (Daft &Armstrong, 2008). The company sets standards in order to create synergy among the different goals of the company. Each department must ensure complementary achievement of the two opposing goals. Similarly each employee of every department is mandated to culturally contribute to the accomplishment of the employee’s department goals. The standards are the guidelines. However, there are certain situations in the organizational process where adjustments are required. Sometimes some customers request for certain adjustments. To please the customer, the organizational culture includes incorporating the customers’ requests to incorporate the requested adjustments to the products. Further, the org anization must design a customer-based process (Daft &Armstrong, 2008). The company must empower its line and staff employees to create a synergy between one choice and the other choice. For example, the company should implement customer-requested adjustments to allow some violations or noncompliance with certain established organizational standards. The timely adjustment reduces efficiency requirements and reduces long term effectiveness procedures. The customer may not need a product that took too long to deliver because the company prioritizes accomplishment of long term goals. The company must not eliminate efficiency procedures in order to ensure all long term effectiveness objectives are achieved.

Association Between Excess Iron and Type 2 Diabetes

Association Between Excess Iron and Type 2 Diabetes Diabetes is a lifelong and costly metabolic disease that could lead to several life threatening complications, such as diabetic nephropathy and cardiovascular disease (CVS). Therefore, a better understanding of its pathophysiology and identifying the possible mechanisms underlying this disease could be helpful in preventing its occurrence and complications. Obesity is found to be the major risk factor that derives type 2 diabetes (T2D). Recently several studies has demonstrated that there are other risk factors that participate in developing T2D such as iron accumulation in the liver. Studies showed that high levels of iron are associated with oxidative stress. Iron is considered a strong pro-oxidant through the production of hydroxyl radicals, powerful oxidant species. In addition, iron overload is found to be associated with lipid accumulation in the liver cells (steatosis) which leads to insulin resistance. Fatty liver, oxidative stress, obesity and other factors are considered tr iggering factors that increase the risk of developing T2D. Therefore, iron might be involved in diabetes pathophysiology. It is also anticipated to be a risk factor for developing insulin resistance and other diabetic complications. It is also important to investigate whether high iron levels could increase the risk of diabetes or having diabetes will elevate iron levels. Background Introduction Diet and lifestyle play a major role in prevention of type 2 diabetes (T2D)[2]. Macronutrients, such as carbohydrates and fat should be restricted to decrease the chance of developing T2D. However, the impact of micronutrients on the reduction of the incident of T2D is not well established [2, 3]. Several studies suggested that some micronutrients, such as calcium, magnesium, chromium and iron could cause insulin resistance and diabetes [2]. Iron is considered as an essential nutrient for humans as it is the major component of oxygen transporters in the body, and it is has a metabolic function as a cofactor for several enzymes. However, excess amount of iron is found to be harmful to the body by altering glucose metabolism and the production of reactive oxygen species that play a role in the generation of additional reactive oxidants, such as hydroxyl radicals in which iron salt plays a catalytic role in a reaction. This reaction is known as a metal catalysed Haber-Weiss reaction [4, 5]. Pancreatic islets are found to be more susceptible to oxidative stress as their defence against oxidants is weak. Mouse model with high levels of iron and oxidative stress mediates apoptosis of pancreatic islets with a subsequent decrease in insulin secretory capacity [5, 6]. Previous studies on animals showed an increase in diabetes incidence after parenteral administration of iron. Evidence on the role of iron in the pathophysiology of type 2 diabetes mellitus was first discovered in patients with classic hereditary hemochromatosis (HH). This hereditary disorder is characterised by a progressive accumulation of iron in the heart, liver, pancreas, and other parts of the body. The frequency of diabetes was found to be increased in those patients [5]. Other studies suggested that phlebotomy or iron chelation therapy will decrease iron level and thus improve insulin sensitivity in diabetic patients [7]. Other studies on thalassemic patients showed an increase in insulin resistance[5]. Although the exact mechanism on the participation of iron in the onset of diabetes is not exactly known, however, iron overload found to be associated with hepatic dysfunction, insulin deficiency and insulin resistance.[5] Previous evidence confirms the association between iron overload and insulin resistance. However, further investigation is warranted to prove the relationship between the accumulation of iron and the progression to type 2 diabetes mellitus. Recently, correlation between hepatic iron overload with chronic liver disease such as non-alcoholic fatty liver disease (NAFLD) have been considered. Like glucose, iron level is regulated by a mechanism similar to that for glucose. It is regulated by a hepatic peptide hormone called herpcidin. High levels of iron stimulate the synthesis of herpcidin, which in turn decreases the iron exporter ferroportin in macrophages and intestinal cells and thus reduce serum iron. High consumption of food that contains iron and glucose will also increase the risk of hyperglycaemia and iron overload. Males are at higher risk to develop iron overloading than females, because females lose iron from blood during menstrual cycle.[8] Kowdley et al, investigated the role of serum ferretin levels and the accumulation of iron in NAFLD [9]. An increase in ferretin levels is associated with greater accumulation of iron in hepatic cells, but even in patients without iron overload, ferretin was associated with advance stages of NAFLD. This concludes that iron overload is unrelated to advanced stages of NAFLD characterised by systemic inflammation. This study gives a contradictory role of iron overload in patients with NAFLD.[8] Insulin-resistance is found to be related to hepatic iron-overload syndrome. Typically, in NAFLD, the iron accumulation is mild and involves hepatocytes and sinusoidal Kupffer cells. Nevertheless, iron reduction treatment was found to be beneficial in the treatment of NAFLD disease activity as well as increase in insulin sensitivity.[10] Iron overload has also been found to be associated with diabetic complications, such as diabetic nephropathy and cardiovascular disease [5]. Animal studies showed an increase in the amount of iron in the kidneys. An increase in urinary iron was also found in patients with diabetic nephropathy [5]. In patients with CVD, high iron levels are associated with several complications such as myocardial infarction (MI) [5]. Diabetes is found to be associated with more than one risk factor including iron overload, fatty liver and obesity. More research is warranted to investigate the correlation between elevated iron levels and the incidence of T2D. Obesity is another detrimental factor that is found to be prevalent in diabetic patients. It is considered a major cause of inflammation, which may be responsible for developing insulin resistance leading to diabetes. High levels of C-reactive protein (CRP) have been reported in obese patients [11].Therefore, our study will also investigate the relationship between obesity, T2D and iron levels. Aims and objectives Because iron overload is found to affect major tissues involved in glucose and lipid metabolism (pancreatic B cells, liver, and adipose tissue)[12]. Iron overload is found to be related to several metabolic chronic disease, such as T2D, obesity, non-alcoholic fatty liver and other complications [12]. Our aim of the study is to investigate the association between excess iron in the body and T2D. This study also aims to elucidate how iron levels and T2D are related to obesity. Plan of investigation A cross-sectional observational study will be carried out. It will include a group of 180 participants. The study population will be categorized into four groups consisting of Group 1: Healthy individuals (controls); Group 2: Obese healthy individuals; Group 3: Normal weight diabetic patients; Group 4: Obese diabetic patients [13]. The inclusion criteria are patients aged between 40 and 70 years with a male to female ratio of 140:40; only postmenopausal women will be included to reduce possible confounding by iron deficiency. The exclusion criteria are any history of uncontrolled hypertension, cardiac, pulmonary, and neurological complications. Participants having recent infectious, inflammatory or neoplastic conditions; or with laboratory evidence of inflammation (C-reactive protein >0.5 mg/dl or white blood cell count >11,000/uL, platelet count >400,000/uL), and individuals who is anaemic will be excluded [13]. Heavy smokers and alcoholics will also be refused enrolment. Methods and materials General measurements: On the first day, every participant will be allocated to the appropriate group after conducting diferent measurements. Body mass index (BMI) will be measured for each patient by dividing their weight (in kilograms) by height (in meters) squared. Any participant with a BMI> 30 is considered to be obese. Then, the blood pressure will be taken by a standard sphygmomanometer for each patient while they are on a supine position. Patients will be asked to avoid drinking alcohol and caffeine 12 hours before the measurements.[14] Then each participant will be asked to fill in a 50-item food frequency questionnaire (FFQ) to assess their iron consumption.[2] Oral glucose tolerance test (OGTT) will be used to measure blood glucose levels for participants then results will be recorded. Before OGTT they will be asked not to eat, or drink for up to 8-12 hours. Participants will have to ingest 75 g glucose in 250-300 ml water over five minutes. Then the blood samples will be taken after 2 hrs of glucose ingestion. (Normal value less than 140 mg/dL) [15]. Iron overload will be measured by ferritin blood test; overnight blood samples will be obtained. Ferritin can be measured in serum using serum separator tubes (SST), or plasma using lithium heparin or EDTA tubes. Centrifugation and separation within 24 h of sample collection is required and ferritin is stable for 7 days at 2-8Â °C. The samples must be centrifuged to remove precipitates and fibrin [16]. Statistical methods: Statistical analyses will be performed utilising Minitab software. Descriptive statistics will be performed for each group. The mode of distribution for continuous variables will be detected according to Anderson darling test. Serum ferritin values for each group will be compared with the control group and the significant difference will be determined by Student t-test or Mann Whitney test according to the mode of distribution. A p-value lower than 0.05 will be considered significant. By comparing ferritin levels of the control group with the obese nondiabetic group, we will determine if there is a significant relationship between obesity and iron levels. On the other hand the relationship between iron levels and diabetes will be determined by comparing the group of diabetic healthy weight with the control group. We could also determine the role of obesity in T2D. The association between the serum ferritin levels, BMI and blood glucose levels will be determined by Spearman’s r ank correlation test. Higher correlation is demonstrated with Rho values close to 1. The 50-item food frequency questionnaire (FFQ) filled in by each group of participants will be analysed trough Minitab software. This will help to evaluate the association between dietary intake of iron and the risk of T2D. Fund should be allocated to purchase tools and materials to successfully conduct this project. Tools of measuring glucose level are essential during different phases of this project. These tools will estimate blood glucose levels and provide data that will enrich analysis. Serum separator is essential to estimate iron levels necessary to conduct analysis and find correlation with blood glucose level. Estimation of iron and blood glucose and their correlation is advantageous for participants. The results of this project will reflect on their diet specifications by either increasing or decreasing iron content. This project will provide insights to how much iron should be minimally consumed to reduce the incidence of diabetes. Also, many recommendations for obesity will be flagged up in this project to reduce the incidence of diabetes and raise awareness toward diabetes and its complications. This study also requires the participation of a part-time technical assistant in distributing the questionnaire, collection of data and feedback. An experienced researcher is required to guide me in the experimental part of the study as he has a broad expertise and knowledge in practical issues. Given the large sample size taken in this project, support needs to be offered by researchers and technical assistants to collect blood samples and conduct the required tests to meet the pre-determined objectives in a timely fashion The use of participants in the study helps to make a difference in care for future diabetic patients by providing information about the risk factors that will derive the disease, with the possible interventions. It will also benefit the participant themselves by gaining knowledge about the different dimensions of diabetes and through helping them to improve their quality of life by changing their lifestyle and diet modification. Of note, this study will not cause any harm for participant.

Essay About Literature Essay

Literature is timeless, it endured all the changes of the past and is still is being appreciated till the present time and will still be as time goes by.  Literature exists in every country, in every language, and in every period but each has its own uniqueness that stands out for their styles. It exceeds time; literary works of famous people regardless of what period in time they came from is still being appreciated, if not more than when the period it is from. Literary works from the early periods had undergone different adaptations by the later periods to preserve the author’s great work, the ideas, and the creativity they instil in every words to make it live through time. There is a purpose for reading literary works – to entertain and educate its readers or audience. Reading, for example, a novel is just like watching a movie in a very slow pace; reading can make you cry, laugh, smile, get angry and whatnot just like watching a movie; reading lets us imagine the characters, the settings, and what happens in the story. As it entertains us, it also educates us and teaches us about life experiences that we might encounter, and the morals that we should possess. Other literary works inform us about happenings in daily life which also falls in educating the readers. There are different types of literary works, it doesn’t just end with reading materials, and it can also be in a form of a song and a play. It can be performed in front of people or just enjoyed by oneself; it has different genres to offer to different interests of people. Literature is everywhere and in any time and it knows no bounds.

Lawrence Bittaker and Roy Norris Are the Toolbox Killers

In late October 1979, California authorities were busy hunting down and capturing The Hillside Strangler, Angelo Buono. In the meantime, two more barbaric killers had teamed up to fulfill a prison time fantasy - to kidnap, rape, torture and kill a girl for each teenage year. For two months, the duo hunted roads and beaches, looking for victims who  matched their demented fantasy. They almost met their goal, killing five young girls, ages ranging between 13 to 18. This is their story. Bittaker and Norris Meet In 1978, Lawrence Sigmund Bittaker, age 38, and Roy L. Norris, age 30, met while in the California State Prison at San Luis Obispo. Norris was labeled as a mentally disordered sex offender and previously spent four years at a state mental institution. Once released, he raped again and returned to prison. Bittaker spent most of his adult life behind bars for various offenses. As their friendship grew, so did their fantasies of raping and murdering teenage girls. The Murder Mack After their release from prison, they paired up, transformed Bittakers 1977 GMC van into what they nicknamed, Murder Mack, and began their kidnap, torture and killing spree of young girls. As is characteristic of psychopaths, the pain inflicted on their victims grew more vicious with each new captive. Cindy Schaeffer On June 24, 1979, in Redondo Beach, Cindy Schaeffer, age 16, was walking to her grandmother’s house after attending a church program. Bittaker and Norris pulled up next to her in the Murder Mack and tried to entice her to go for a ride. Her attempts to ignore the two failed. She was forced into the van and taken to a pre-selected spot in the mountains. There she was tortured and denied her requests to pray before the two beat and strangled her to death with wire coat hangers. Andrea Hall On July 8, 1979, the duo went hunting for their second victim and found 18-year-old Andrea Hall hitchhiking on the Pacific Coast Highway. With Bittaker hiding in the back, Norris stopped and offered Hall a ride. Within minutes after she entered the van, Bittaker attacked, raped and took pictures of her bound and in fear. As if playing a game, Bittaker then asked why she should be allowed to live. Not liking her answer, he stabbed her in the ear with an ice pick and choked her to death. Jackie Gilliam and Jacqueline Lamp On Sept.  3, 1979, the murderous pair picked up their youngest victims from a bus stop at Hermosa Beach. Jackie Gilliam, 15, and Jacqueline Lamp, 13, were kidnapped and taken to the mountain location where they were raped and tortured for two days. As with Hall, both girls were stabbed in each ear with an ice pick, their small bodies viciously attacked with vice grips, then strangled to death with coat hangers tightened with pliers. Lynette Ledford The killers last known victim was killed on Oct. 31, 1979. Sixteen-year-old Lynette Ledford was kidnapped and her body mutilated. The young girl was stabbed numerous times, and with pliers, Bittaker ripped at her body. During her torture, her screams and pleas were tape-recorded as Bittaker repeatedly beat the young girls elbows with a sledgehammer, all the time demanding that she not stop screaming. In the end, the pair strangled her with a coat hanger. For fun the pair decided to leave Ledfords brutalized corpse on the lawn of a suburban home in Hermosa Beach, just to see the reaction of the media. The Hillside Strangler, Angelo Buono, had been caught just a few days before the discovery of Lynette Ledfords body, although authorities were not swayed into identifying her killer as Buono. Captured Norris was the murderous pairs downfall. He bragged to an old prison friend about his crime spree. The friend tipped off police, and the story sounded much like that of the victim, Shirley Sanders. On September 30, Shirley Sanders managed to escape from two men who used chemical mace on her, then raped her inside a van. Police interviewed her again, this time armed with pictures, and Sanders was able to identify the van and Norris and Bittaker as her attackers. Norris Points the Finger at Bittaker The two were arrested for unrelated crimes and held without bail for violating their probations. During an interrogation, Norris began admitting details about the pairs murderous activities, and he pointed the finger at Bittaker for being the one who killed their victims. 500 Photos - 19 Missing Girls Norris worked out a deal with authorities in exchange for his testimony against Bittaker, as well as showing police where they hid the bodies of their victims. Overall, police found over 500 photos of teenaged girls, 19 of which were listed as missing. But Norris clammed up and would only tell investigators what happened to five of the 19 missing girls. The Sentencing During Bittakers and Norris trial, the disturbing pictures of their crimes and the tape-recording of Lynette Ledfords final painful hours were shared with the jury. The impact was substantial. Bittaker was sentenced to death, and the judge included an extra 199-year life sentence just in case his death sentence was ever commuted to life. Norris was given 45 years to life for his cooperation in the investigation. In 2009, Norris was denied parole for an additional 10 years. Sources Couples Who Kill by Carol Anne Davis

Marketing Plan for a Furniture Shop - 1626 Words

BOITHOK, an exclusive furniture and show piece outlet is ready to introduce living room furnishers and show pieces that will bring an antique and traditional look and create an artistic environment. BOITHOK occupies a specific niche within the furniture market. Its furniture’s offerings focus on traditional and old Bangladeshi look furniture products and show pieces that are exclusive in craftsmanship materials. Its market segments include the people who are highly elegant, have good interior sense and want to decorate their living room in a different way. BOTHOK does not provide comparable products for mass market .The Company wishes to target those customers who seek quality products with exclusive design and traditional look. BOITHOK†¦show more content†¦Opportunities: âž ¢ Competition is low as it involves with totally new type of product and defined customers group âž ¢ Opportunity for capturing market share through product differentiation âž ¢ New channe ls of distribution âž ¢ Specific Niche; people are ready to pay premium price as our company maintain â€Å"aura of exclusivity†. Threats: âž ¢ Growth will invite competition âž ¢ As a new start up business it lacks knowledge and experience than other companies âž ¢ It will take huge time to create brand awareness and image. 3. Objectives: BOITHOK’s financial objectives are to: ââ€" ª Earn an annual rate of return investment of 20% after taxes over five years. ââ€" ª Produce net profit of 552000 BDT next year ââ€" ª Achieve first year total sales revenue 5152000 BDT BOITHOK’s marketing objectives are to: ââ€" ª Strategically BOITHOK assumes that they need to go into specialty channels to address their target customer s needs. 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